Q2 2024 Performance of Delivered Meal Kits Apps on iOS in the US

In the second quarter of 2024, the delivered meal kits and specialty foods category saw varied performances across top iOS applications in the United States. The data, sourced from Sensor Tower, gives us a glimpse into the trends of downloads and weekly active users for these culinary apps.

Vivino: Buy the Right Wine experienced a fluctuating quarter, with downloads peaking at 356K in early June and weekly active users reaching a high of 2.2M towards the end of April. Revenue for the app showed an upward trend in mid-April, hitting $330K, but settled down to $84K by the end of June.

For Factor_ Prepared Meal Delivery, despite not generating revenue, downloads and weekly active users showed positive trends. Downloads climbed to 389K in mid-June, and active users peaked at 973K in the same week, indicating a growing interest in their meal delivery services.

EveryPlate: Cooking Simplified, another app that did not report revenue, had a relatively stable quarter. Downloads saw a modest peak at 71K twice, in mid-May and mid-June, while the number of weekly active users slowly increased, ending at 302K by late June.

HelloFresh: Meal Kit Delivery showed a steady performance with a consistent number of weekly active users around the 580K mark throughout the quarter. Download numbers for the app were modest, maintaining an average of around 30K per week.

Green Chef: Healthy Recipes had a quiet quarter with negligible downloads and a small number of weekly active users that hovered around the 40K mark towards the end of June.

These apps cater to a variety of preferences and needs in the delivered meal kits and specialty foods market. While revenue data was not available for all, the trends in downloads and active users provide valuable insights into consumer engagement. For more detailed analysis on these apps and others in the category, Sensor Tower offers comprehensive data and insights.